E11 - Greg Sher - The Future of Mortgage Lending: Innovation, Relationships, and Market Evolution

Today on the "Minds of Mortgage" podcast, we welcome Greg Sher! Greg, who is not only the Managing Director at NFM but also the visionary behind the "All of Us" movement, joined me fresh from our visit to the MBA conference in Denver.

You know those gloomy headlines we've all been seeing? Well, Greg spotted something different on the ground in Denver. He had this fantastic conversation with an industry veteran who completely changed his perspective on tech in our business. (Wait until you hear what they discovered about what matters to today's borrowers!)

We were honest about the challenges ahead—the kind that keeps us up at night. But here's the thing: Greg sees golden opportunities where most people see obstacles. The way he breaks them down, you'll wonder why you didn't see these possibilities before.

Remember how we used to think about client relationships? Greg's take on connecting with younger homebuyers is mind-blowing. He's throwing the old rulebook out the window, and his fresh approach makes so much sense in today's world.

And speaking of 2025 – Greg's predictions about independent mortgage bankers are spot on. Trust me, this isn't your typical market forecast. His enthusiasm for what's coming is contagious, and by the end of our chat, you'll probably feel as fired up about the future as we do.

If you're in the mortgage business and trying to figure out what's next, this conversation will be a game-changer. Greg doesn't just share insights—he gives you a whole new perspective on where our industry is headed. Ready to have your perspective shifted?